KCRA has long been an innovator in local news coverage. In the May 2010 sweeps period, KCRA had the highest-rated 11 p.m. It has been the dominant news station in Sacramento for many years, winning every timeslot during sweeps periods by wide margins. KCRA has used the slogan since December 1958 (Kelly filed to trademark the slogan in 1980) and has licensed it out to other television stations. The station's motto, "Where The News Comes First", has become a symbol for its news coverage. Early on, the station devoted significant resources to its news operation, resulting in a higher-quality product than conventional wisdom would suggest for what was then a medium-sized market. KCRA-TV is best known for its commitment to local news. Its original design is credited to Bob Miller, the station's first art director. A similar version of this logo was used at former sister station KCPQ. The classic KCRA-TV logo, with green border, was used for over three decades. Channel 3 has always been an NBC affiliate, and along with Fox affiliate KTXL (the present-day channel 40), is the only "Big Four" station in the Sacramento market that has never changed its affiliation. The radio stations were sold to the Tribune Company in 1975, and Kelly Broadcasting continued to operate KCRA-TV until January 1999, when it was purchased by what was then known as Hearst-Argyle Television. The Kelly family bought out the Hansens' share of the KCRA stations in 1962. KCRA inherited the NBC affiliation from the now-defunct KCCC-TV (channel 40), the Sacramento market's first station which carried affiliations with all four networks before other outlets went on the air. By the time KCRA-TV went on the air, the KRCA-TV calls had already been taken by NBC's owned-and-operated television station in Los Angeles (which is now KNBC).
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The radio station's call letters were intended to be KRCA, but the letters were tranposed when the license application was filed with the Federal Communications Commission. KCRA-TV was founded on Septemby the Kelly and Hansen families, who also owned KCRA radio (1320 AM, now KCTC, and 96.1 FM, now KYMX). The station's studio and offices are shared with sister station KQCA (channel 58) at 3 Television Circle in downtown Sacramento, and its transmitter is based in Walnut Grove, California. KCRA-TV is owned by Hearst Television, a subsidiary of the Hearst Corporation, and is an affiliate of the NBC television network. KCRA-TV, channel 3, is a television station in Sacramento, California, United States.
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